Advertising restrictions eliminated in Rhode Island

Rhode Island rolls back their strict cannabis advertising rules

Rhode Island Governor Dan McKee recently signed legislation into law that will give dispensaries the ability to advertise their businesses. The previous advertising prohibition created an uneven playing field for dispensaries in Rhode Island by hindering their ability to compete on a regional scale. This discrepancy not only limited their ability to grow but was exacerbated further by out-of-state competitors who advertised in Rhode Island. This update aims to rectify this inequity by aligning cannabis businesses with other conventional industries and embracing more inclusive advertising practices. This comes roughly one month after the owner of Mother Earth Wellness in Pawtucket put up his own billboards and was quickly advised to take them down.

Find the full story from Providence Business News here: