Founder of Ben & Jerry's starts cannabis brand group in Vermont

Ben & Jerry’s founder starts group to create cannabis products and help people

Ben Cohen, one of the founders of the popular ice cream brand Ben & Jerry’s, has announced the formation of a cannabis brand that will donate their proceeds to noteworthy causes. Ben’s Best Blnz, or B3, is incorporated as a Vermont non-profit organization. According to the B3 website the company licenses their formulas, packaging, and trademarks to for-profit businesses so they can manufacture and distribute B3 branded products. Companies pay a royalty to B3 in exchange. B3 has committed to donating all proceeds after expenses to help right the wrongs of the war on drugs.

According to an article from Fast Company, B3 has chosen three organizations to donate their proceeds to including, 10% to the Last Prisoner Project, 10% to the Vermont Racial Justice Alliance, with the remaining funds being distributed in collaboration with NuProject, a group that works to increase success outcomes for cannabis entrepreneurs and professionals of color. The collaboration with NuProject is designed to provide capital to black cannabis businesses. Despite being known for ice cream the brand will focus on pre-rolls with low levels of THC and a line of full-spectrum vapes.

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