Cultivate was one of the first dispensaries to open for recreational sales in Massachusetts. Now, Cultivate is owned by Cresco Labs and their stores in Leicester, Framingham, and Worcester have officially been rebranded as Sunnyside dispensaries. This is the final step in the acquisition of Cultivate by Cresco Labs that was announced in 2021. The deal was reportedly worth $158 million.
Cresco first entered the Massachusetts cannabis market with a Sunnyside medical dispensary in Fall River, which resulted from their acquisition of Hope Heal Health, Inc between 2019 and 2020. Sunnyside says that patients and consumers can expect the same quality products and customer services, but “with a new look.”