Curaleaf launches Endless Coast seltzer brand in Massachusetts
Multi-state cannabis operator Curaleaf has announced a new product line of cannabis infused seltzers called Endless Coast. The drink, which is low-calorie, low-sugar and low-carb, was launched by the company in Massachusetts shortly before memorial day weekend. The product comes in four flavors including orange mango jalapeño, lemon ginger, lime, and grapefruit and botanicals. Each can is micro-dosed with is infused with 2.5mg of THC. The grapefruit and botanicals flavor contains 5mg of CBD on top of the 2.5mg of THC.
The can is decorated with artwork that depicts a tropical beach scene with a lounge chair next to a bonfire by the ocean. The sky is a different color for each of the different flavors allowing customers to easily tell which flavor is which. Curaleaf is looking to capitalize on cannabis beverages as the overall market share has increased by more than 20% in the last two years according to industry analysts. The company believes their Endless Coast brand can help consumers reimagine everyday cannabis consumption.