Gaming Commission explores cannabis marketing

Gaming Commission could adopt cannabis marketing rules

The marketing and advertising restrictions that govern the legal cannabis industry in Massachusetts are more strict than almost all other industries, including the gambling industry. This may only be temporary, as the Massachusetts Gaming Commission looks into whether or not to adopt similar rules for casinos.

According to the Gaming Commission, the number of people with gambling problems who have relapsed in Massachusetts has increased with the advent of casinos. A research study found the that publicity and media attention surrounding these casinos elevated the rates of problem gambling. Before Massachusetts decides to open up sports betting to the industry the Gaming Commission is exploring ways to reduce the negative impact these advertisements are having.

The law surrounding cannabis in Massachusetts prohibits advertising, marketing and branding by means of television, radio, internet, billboard or print publication unless at least 85% of the audience is reasonably expected to be 21 years of age or older.

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