Former NFL running back Ricky Williams may have won the Heisman Trophy in 1998 but today he is expanding his brand of “Highsman” cannabis products to Massachusetts. Back in June Tilt Holdings announced their partnership with the legendary football athlete to create a lifestyle brand of cannabis products. To celebrate the launch of this brand in Massachusetts Ricky Williams is scheduled to travel to several dispensaries to conduct meet and greets, sign autographs, and spread the news about Highsman.
Williams will start his tour by visiting Ethos in Watertown on September 15th from 11am to noon. On Friday September 16th Ricky Williams will join Commonwealth Alternative Care at 1385 Cambridge Street in Cambridge for a grand opening and ribbon cutting ceremony. The company will have an official ribbon cutting ceremony at 9am with Gary Santo, the CEO of Tilt Holdings, the parent company of CAC. The Highsman lineup includes the “Pregame”, a collection of energizing and attention-grabbing sativas; the “Halftime”, a collection of balanced and restorative hybrids; and the “Postgame”, a collection of restful and recovery-focused indicas.
Find the official meet & greet schedule for the Ricky Williams launch of Highsman here: https://www.instagram.com/p/CidSepaPahY/
Learn more about the Highsman cannabis brand here: https://www.highsman.com/